Real Science vs. Food Marketing
Science has been at the heart of advances in food safety, quality and taste. Consumers
can expect food to taste better, and be better for them than at any time in the past.
But scientific rigour is sometimes lacking when it comes to food trends, and food
marketing can exacerbate the problem.
The Main Ingredient is Malabar’s
newsletter, and is published
bi-monthly, as a resource for
processors and the industry
as a whole.